{"id":1606,"date":"2025-06-07T04:32:33","date_gmt":"2025-06-07T04:32:33","guid":{"rendered":"https:\/\/www.audiencescience.com\/?page_id=1606"},"modified":"2025-06-07T04:32:40","modified_gmt":"2025-06-07T04:32:40","slug":"mike-peralta","status":"publish","type":"page","link":"https:\/\/www.audiencescience.com\/mike-peralta\/","title":{"rendered":"Mike Peralta"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-6ec44bb9\">\n<div class=\"gb-grid-column gb-grid-column-b1a1747b\"><div class=\"gb-container gb-container-b1a1747b\"><div class=\"gb-inside-container\">\n\n<figure class=\"gb-block-image gb-block-image-e7427bf1\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-e7427bf1\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Mike-Peralta-125x125-1.jpg\" alt=\"Mike Peralta\" title=\"Mike Peralta\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-social-links aligncenter has-icon-color has-icon-background-color overview-element is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color:var(--base-3);background-color:var(--global-color-8);\" class=\"wp-social-link wp-social-link-linkedin has-base-3-color has-global-color-8-background-color wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/mike-peralta1\" class=\"wp-block-social-link-anchor\" target=\"_blank\" rel=\"noopener\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li style=\"color:var(--base-3);background-color:var(--global-color-8);\" class=\"wp-social-link wp-social-link-mail has-base-3-color has-global-color-8-background-color wp-block-social-link\"><a href=\"mailto:&#109;ik&#101;&#064;a&#117;di&#101;nc&#101;&#115;&#099;&#105;&#101;&#110;c&#101;&#046;&#099;om\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19,5H5c-1.1,0-2,.9-2,2v10c0,1.1.9,2,2,2h14c1.1,0,2-.9,2-2V7c0-1.1-.9-2-2-2zm.5,12c0,.3-.2.5-.5.5H5c-.3,0-.5-.2-.5-.5V9.8l7.5,5.6,7.5-5.6V17zm0-9.1L12,13.6,4.5,7.9V7c0-.3.2-.5.5-.5h14c.3,0,.5.2.5.5v.9z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Mail<\/span><\/a><\/li><\/ul>\n\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-238c8ef0\"><div class=\"gb-container gb-container-238c8ef0\"><div class=\"gb-inside-container\">\n\n<p class=\"bottom-5\" style=\"font-size:22px\"><strong>Mike Peralta<\/strong><\/p>\n\n\n\n<p class=\"has-contrast-2-color has-text-color\" style=\"font-size:17px\"><em><strong>Chief Strategy Officer<\/strong><\/em><\/p>\n\n\n\n<p style=\"font-size:15px\">Mike is responsible for the successful execution of our strategic initiatives at <a href=\"https:\/\/www.audiencescience.com\/\" data-type=\"link\" data-id=\"https:\/\/www.audiencescience.com\/\">AudienceScience<\/a>. He has over 20 years of management and technology experience with 15 years in the adtech and digital advertising space across the US, European and Asian markets. During his tenure directing Advertising.com\u2019s Western European business, Revolution Magazine named Mike among its most influential industry leaders. His creativity, determination and success at Advertising.com played a key role in the company\u2019s merger with AOL. Mike\u2019s continued work with AOL\u2019s Platform A and his executive experience at MediaMath, Magnetic and Tumri have prepared him to steer the AudienceScience team to success.<\/p>\n\n\n\n<p style=\"font-size:15px\">Mike holds a degree in environmental engineering and management from Rensselaer Polytechnic Institute. He studied at the graduate level in management and public policy at New York University. As assistant dean of University of Virginia\u2019s Semester at Sea, he served on two voyages. Mike and his wife have four children including twin daughters.<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Mike&#8217;s Articles<\/h2>\n\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-632e10be gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2599 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/avoiding-vendor-lock-in-data-warehouses.jpg\" class=\"gb-image-fded9860\" alt=\"avoiding-vendor-lock-in-data-warehouses\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/avoiding-vendor-lock-in-data-warehouses.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/avoiding-vendor-lock-in-data-warehouses-300x200.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/avoiding-vendor-lock-in-data-warehouses-1024x683.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/avoiding-vendor-lock-in-data-warehouses-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/avoiding-vendor-lock-in-data-warehouses\/\">Married to the Vendor: How to Avoid Data Warehouse Service Provider Lock-In<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-23T10:47:48+00:00\">January 23, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2595 post type-post status-publish format-standard has-post-thumbnail hentry category-white-papers\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/automotive-embedded-software-use-cases.jpg\" class=\"gb-image-fded9860\" alt=\"automotive-embedded-software-use-cases\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/automotive-embedded-software-use-cases.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/automotive-embedded-software-use-cases-300x200.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/automotive-embedded-software-use-cases-1024x683.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/automotive-embedded-software-use-cases-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/automotive-embedded-software-use-cases\/\">Automotive Embedded Software Development: Best Practices and Use Cases<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-22T07:47:01+00:00\">January 22, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2587 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/ai-powered-cybersecurity-threat-detection.jpg\" class=\"gb-image-fded9860\" alt=\"ai-powered-cybersecurity-threat-detection\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/ai-powered-cybersecurity-threat-detection.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/ai-powered-cybersecurity-threat-detection-300x200.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/ai-powered-cybersecurity-threat-detection-1024x683.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/ai-powered-cybersecurity-threat-detection-768x512.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/ai-driven-cybersecurity-threat-detection\/\">Why the Integration of AI in Cybersecurity Is Critical for Proactive Threat Detection and Response<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-21T09:22:07+00:00\">January 21, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2582 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/programming-languages-for-modern-web-and-ai.jpg\" class=\"gb-image-fded9860\" alt=\"programming-languages-for-modern-web-and-ai\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/programming-languages-for-modern-web-and-ai.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/programming-languages-for-modern-web-and-ai-300x200.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/programming-languages-for-modern-web-and-ai-1024x684.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/programming-languages-for-modern-web-and-ai-768x513.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/programming-languages-for-modern-web-and-ai\/\">Programming Languages That Power Modern Web and AI Products<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-16T14:51:31+00:00\">January 16, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2575 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-strategy\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/09\/seo.jpg\" class=\"gb-image-fded9860\" alt=\"seo\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/09\/seo.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/09\/seo-300x175.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/09\/seo-1024x597.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/09\/seo-768x448.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/seo-aeo-search-strategy\/\">From Clicks to Conversations: Why Your Business Needs Both SEO and AEO Right Now<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-16T08:25:53+00:00\">January 16, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d80bd21f gb-query-loop-item post-2572 post type-post status-publish format-standard has-post-thumbnail hentry category-white-papers category-digital-marketing\"><div class=\"gb-container gb-container-d80bd21f\"><div class=\"gb-inside-container\">\n<figure class=\"gb-block-image gb-block-image-fded9860\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/dynamics-365-for-marketing-unified-data.jpg\" class=\"gb-image-fded9860\" alt=\"dynamics 365 for marketing unified data\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/dynamics-365-for-marketing-unified-data.jpg 1200w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/dynamics-365-for-marketing-unified-data-300x169.jpg 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/dynamics-365-for-marketing-unified-data-1024x576.jpg 1024w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2026\/01\/dynamics-365-for-marketing-unified-data-768x432.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n<h3 class=\"gb-headline gb-headline-8c4ceb24 gb-headline-text\"><a href=\"https:\/\/www.audiencescience.com\/dynamics-365-for-marketing-unified-data\/\">Why Marketing Teams Are Migrating to Dynamics 365 for Unified Customer Data<\/a><\/h3>\n\n<p class=\"gb-headline gb-headline-1d140e9c gb-headline-text\"><time class=\"entry-date published\" datetime=\"2026-01-16T07:43:32+00:00\">January 16, 2026<\/time><\/p>\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mike&#8217;s Articles<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1606","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=1606"}],"version-history":[{"count":2,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1606\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1606\/revisions\/1691"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}