{"id":1577,"date":"2025-06-06T09:26:24","date_gmt":"2025-06-06T09:26:24","guid":{"rendered":"https:\/\/www.audiencescience.com\/?p=1577"},"modified":"2025-06-06T09:27:46","modified_gmt":"2025-06-06T09:27:46","slug":"programmatic-informs-creative-whitepaper","status":"publish","type":"post","link":"https:\/\/www.audiencescience.com\/programmatic-informs-creative-whitepaper\/","title":{"rendered":"How Programmatic Can Inform The Creative Process"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"876\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/how_data_informs_creative.png\" alt=\"how data informs creative\" class=\"wp-image-1566\" style=\"width:383px;height:auto\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/how_data_informs_creative.png 800w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/how_data_informs_creative-274x300.png 274w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/how_data_informs_creative-768x841.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>This is an exciting time in the ad space. The shift to mobile and video has provided exponentially more vehicles to transport brand messages. Coupled with the renewed focus on creative, informed by data, delivered programmatically, this makes for a very promising outlook.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.audiencescience.com\/\" data-type=\"link\" data-id=\"https:\/\/www.audiencescience.com\/\">AudienceScience<\/a>\u00a0has partnered with The Drum\u00a0to explore some of the areas of focus around programmatic and the creative process. The aim of this report is to stimulate debate and conversation among both individuals and companies around how we can use new insights gained from programmatic to improve the creative process.<\/p>\n\n\n\n<p><strong>To receive your copy of our white paper, <em><em>How Programmatic Can Inform The Creative Process<\/em>\u00a0<\/em>, send us an email at <a href=\"mailto:info@audiencescience.com\">info@audiencescience.com<\/a><\/strong><\/p>\n\n\n\n<p>Special thanks to our partner:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"26\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DRUM_NEW-LOGO.jpeg\" alt=\"DRUM_NEW-LOGO\" class=\"wp-image-1579\" style=\"width:100px;height:auto\" title=\"DRUM_NEW-LOGO.png\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This is an exciting time in the ad space. The shift to mobile and video has provided exponentially more vehicles to transport brand messages. Coupled with the renewed focus on creative, informed by data, delivered programmatically, this makes for a very promising outlook.&nbsp; AudienceScience\u00a0has partnered with The Drum\u00a0to explore some of the areas of focus &#8230; <a title=\"How Programmatic Can Inform The Creative Process\" class=\"read-more\" href=\"https:\/\/www.audiencescience.com\/programmatic-informs-creative-whitepaper\/\" aria-label=\"Read more about How Programmatic Can Inform The Creative Process\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":1566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=1577"}],"version-history":[{"count":3,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1577\/revisions"}],"predecessor-version":[{"id":1581,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1577\/revisions\/1581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media\/1566"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=1577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/categories?post=1577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/tags?post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}