{"id":1568,"date":"2025-06-06T08:37:38","date_gmt":"2025-06-06T08:37:38","guid":{"rendered":"https:\/\/www.audiencescience.com\/?p=1568"},"modified":"2025-06-06T08:41:33","modified_gmt":"2025-06-06T08:41:33","slug":"procurement-guide-to-programmatic-advertising","status":"publish","type":"post","link":"https:\/\/www.audiencescience.com\/procurement-guide-to-programmatic-advertising\/","title":{"rendered":"The Procurement Guide To Programmatic Advertising"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"926\" height=\"998\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2016-12-28-at-6.57.49-PM.png\" alt=\"programatic media\" class=\"wp-image-1563\" style=\"width:443px;height:auto\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2016-12-28-at-6.57.49-PM.png 926w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2016-12-28-at-6.57.49-PM-278x300.png 278w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Screen-Shot-2016-12-28-at-6.57.49-PM-768x828.png 768w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<p>Media buying has long been a tricky area for procurement, but the good news is that there are some important questions that can be asked \u2013 and sensible steps taken \u2013 to ensure that purchasing decisions made around programmatic are well informed.<\/p>\n\n\n\n<p><strong>To receive your copy of our white paper, The Procurement Guide To Programmatic Advertising, send us an email at <a href=\"mailto:info@audiencescience.com\">info@audiencescience.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media buying has long been a tricky area for procurement, but the good news is that there are some important questions that can be asked \u2013 and sensible steps taken \u2013 to ensure that purchasing decisions made around programmatic are well informed. To receive your copy of our white paper, The Procurement Guide To Programmatic &#8230; <a title=\"The Procurement Guide To Programmatic Advertising\" class=\"read-more\" href=\"https:\/\/www.audiencescience.com\/procurement-guide-to-programmatic-advertising\/\" aria-label=\"Read more about The Procurement Guide To Programmatic Advertising\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":1563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-white-papers","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=1568"}],"version-history":[{"count":2,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1568\/revisions"}],"predecessor-version":[{"id":1571,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/posts\/1568\/revisions\/1571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media\/1563"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=1568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/categories?post=1568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/tags?post=1568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}