{"id":1560,"date":"2025-06-06T08:35:06","date_gmt":"2025-06-06T08:35:06","guid":{"rendered":"https:\/\/www.audiencescience.com\/?p=1560"},"modified":"2025-06-06T09:32:22","modified_gmt":"2025-06-06T09:32:22","slug":"the-cmos-guide-to-programmatic","status":"publish","type":"post","link":"https:\/\/www.audiencescience.com\/the-cmos-guide-to-programmatic\/","title":{"rendered":"The CMO’s Guide To Programmatic"},"content":{"rendered":"\n
\"CMOGUIDE<\/figure>\n\n\n\n

In an\u00a0eMarketer<\/a> report\u00a0released in April 2016, they predict that programmatic spend will reach\u00a0$22.1B this year, representing a nearly 40% jump from 2015 and nearly 70% of all\u00a0digital display spending. The growth the programmatic marketplace is experiencing is undeniable, as it becomes a mainstay of digital advertising.<\/p>\n\n\n\n

The rise of programmatic is partially attributed to its ability to efficiently and effectively reach the reach target audience for advertisers. As eMarketer Senior Analyst\u00a0Lauren Fisher\u00a0remarks, \u201cProgrammatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting.\u201d<\/p>\n\n\n\n

However, given its rapid growth, marketers are still working to overcome certain challenges and preconceived opinions of the programmatic space. That\u2019s why we\u2019ve partnered with Econsultancy to discuss some of these challenges and how to address them with executives in the digital advertising. The result is our CMO\u2019s Guide to Programmatic.<\/p>\n\n\n\n

In the report, we address several topics that marketers say contribute to the top challenges that they face when implementing a programmatic strategy including:<\/p>\n\n\n\n