{"id":1541,"date":"2025-06-05T11:41:57","date_gmt":"2025-06-05T11:41:57","guid":{"rendered":"https:\/\/www.audiencescience.com\/?page_id=1541"},"modified":"2025-06-05T11:58:56","modified_gmt":"2025-06-05T11:58:56","slug":"data","status":"publish","type":"page","link":"https:\/\/www.audiencescience.com\/technology\/data\/","title":{"rendered":"DATA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Advertiser-Owned Enterprise Ad Management System<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"514\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/audiencescience_gateway_system.png\" alt=\"AudienceScience technology\" class=\"wp-image-1486\" style=\"width:330px;height:auto\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/audiencescience_gateway_system.png 514w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/audiencescience_gateway_system-300x300.png 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/audiencescience_gateway_system-150x150.png 150w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/figure>\n<\/div>\n\n\n<p>Audience data can be a great asset, but it\u2019s worthless if you can\u2019t put it to work. AudienceScience gives you ownership and control:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infrastructure that manages data on over 3.5 billion web browsers globally<\/li>\n\n\n\n<li>Fully-customizable segmentation<\/li>\n\n\n\n<li>One place for all your audience data<\/li>\n<\/ul>\n\n\n\n<p>With one <a href=\"https:\/\/www.audiencescience.com\/technology\/\" data-type=\"link\" data-id=\"https:\/\/www.audiencescience.com\/technology\/\">integrated system<\/a>, you don\u2019t have to worry about complicated technical integrations or expensive usage fees. Whether it\u2019s your own data, partner data or third-party data, AudienceScience\u00ae Helios makes it actionable around the globe, simply.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pure integration of media operations (DSP) and data management (DMP) into a single, centralized system for greater whole brand functioning.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP.png\" alt=\"DMP\" class=\"wp-image-1542\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP.png 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native DSP &amp; DMP Integration.&nbsp;<\/strong>No other system offers the same depth of targeting and insight.<\/li>\n\n\n\n<li><strong>Complete Data Management.&nbsp;<\/strong>Advertiser, partners, and 3<sup>rd<\/sup>&nbsp;party, including unstructured data.<\/li>\n\n\n\n<li><strong>Logically Separated Advertiser-Specific Data Warehouses&nbsp;<\/strong>with no \u201cleakage,\u201d full advertiser ownership.<\/li>\n\n\n\n<li><strong>Easy to Implement.&nbsp;<\/strong>Full segment-creation flexibility and a single, easy to implement JavaScript tag.<\/li>\n\n\n\n<li><strong>Real-Time Data Availability&nbsp;<\/strong>for targeting &amp;optimization with native DSP.<\/li>\n\n\n\n<li><strong>True Analytics &amp; Data Mining<\/strong><strong>.&nbsp;<\/strong>Mineable cluster with unified audience and media data for most customizable analytics.<\/li>\n\n\n\n<li><strong>Premium inventory access.&nbsp;<\/strong>Groundbreaking feature manages direct, premium publisher buys.<\/li>\n\n\n\n<li><strong>Universal frequency capping and targeting&nbsp;<\/strong>across exchange, private exchange, and direct buys.<\/li>\n\n\n\n<li><strong>Industry Leading Bot &amp; Fraud Detection.&nbsp;<\/strong>Eliminates 30%-40% of impression volume daily, maximizing efficiency.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Advertiser-Owned Enterprise Ad Management System Audience data can be a great asset, but it\u2019s worthless if you can\u2019t put it to work. AudienceScience gives you ownership and control: With one integrated system, you don\u2019t have to worry about complicated technical integrations or expensive usage fees. Whether it\u2019s your own data, partner data or third-party data, &#8230; <a title=\"DATA\" class=\"read-more\" href=\"https:\/\/www.audiencescience.com\/technology\/data\/\" aria-label=\"Read more about DATA\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1531,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1541","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":2,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1541\/revisions"}],"predecessor-version":[{"id":1557,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1541\/revisions\/1557"}],"up":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1531"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}