{"id":1540,"date":"2025-06-05T11:45:23","date_gmt":"2025-06-05T11:45:23","guid":{"rendered":"https:\/\/www.audiencescience.com\/?page_id=1540"},"modified":"2025-06-05T11:59:14","modified_gmt":"2025-06-05T11:59:14","slug":"media","status":"publish","type":"page","link":"https:\/\/www.audiencescience.com\/technology\/media\/","title":{"rendered":"MEDIA"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Advertisers today see 50-80% of their digital media budgets go to out-of-target and over-frequency impressions, bots and vendor fees. It\u2019s time to stop the waste.<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Helios_Build_Layered_LP-300x300-1.png\" alt=\"Helios Build Layered\" class=\"wp-image-1544\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Helios_Build_Layered_LP-300x300-1.png 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Helios_Build_Layered_LP-300x300-1-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/www.audiencescience.com\/\" data-type=\"link\" data-id=\"https:\/\/www.audiencescience.com\/\">AudienceScience<sup>\u00ae<\/sup>&nbsp;Helios<\/a> is the only system that eliminates waste by putting you in control of every display, mobile and video buy, whether it\u2019s through an open exchange, a private exchange or a direct premium publisher relationship.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full transparency\u2014<\/strong>Know exactly where your ads are running and at what price, with no black box arbitrage or media markup.<\/li>\n\n\n\n<li><strong>True frequency capping with every buy\u2014<\/strong>Conventional ad servers can\u2019t manage frequency across publishers. DSPs can control frequency only on real-time bidding (RTB) exchange buys. AudienceScience<sup>\u00ae<\/sup>&nbsp;Helios is the only system that allows you to control frequency across every place you buy display or online video ads, including direct premium publisher partners.<\/li>\n\n\n\n<li><strong>One flat fee\u2014<\/strong>Percentage-of-media pricing models encourage waste, not efficiency. AudienceScience\u2019s flat technology license fee means <a href=\"https:\/\/www.audiencescience.com\/technology\/\" data-type=\"link\" data-id=\"https:\/\/www.audiencescience.com\/technology\/\">our technology<\/a> works to maximize transparency and advertiser value, not tech vendor revenue.<\/li>\n\n\n\n<li><strong>Improved digital ROI\u2014<\/strong>With less waste and AudienceScience\u2019s closed-loop optimization, AudienceScience clients see a 5-10X increase in overall digital media ROI.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Pure integration of media operations (DSP) and data management (DMP) into a single, centralized system for greater whole brand functioning.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP.png\" alt=\"DMP\" class=\"wp-image-1542\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP.png 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/DMP-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native DSP &amp; DMP Integration.&nbsp;<\/strong>No other system offers the same depth of targeting and insight.<\/li>\n\n\n\n<li><strong>Complete Data Management.&nbsp;<\/strong>Advertiser, partners, and 3<sup>rd<\/sup>&nbsp;party, including unstructured data.<\/li>\n\n\n\n<li><strong>Logically Separated Advertiser-Specific Data Warehouses&nbsp;<\/strong>with no \u201cleakage,\u201d full advertiser ownership.<\/li>\n\n\n\n<li><strong>Easy to Implement.&nbsp;<\/strong>Full segment-creation flexibility and a single, easy to implement JavaScript tag.<\/li>\n\n\n\n<li><strong>Real-Time Data Availability&nbsp;<\/strong>for targeting &amp; optimization with native DSP.<\/li>\n\n\n\n<li><strong>True Analytics &amp; Data Mining<\/strong><strong>.&nbsp;<\/strong>Mineable cluster with unified audience and media data for most customizable analytics.<\/li>\n\n\n\n<li><strong>Premium inventory access.&nbsp;<\/strong>Groundbreaking feature manages direct, premium publisher buys.<\/li>\n\n\n\n<li><strong>Universal frequency capping and targeting&nbsp;<\/strong>across exchange, private exchange, and direct buys.<\/li>\n\n\n\n<li><strong>Industry Leading Bot &amp; Fraud Detection.&nbsp;<\/strong>Eliminates 30%-40% of impression volume daily, maximizing efficiency.<\/li>\n<\/ul>\n\n\n\n<p><strong>Integrated DMP \/ DSP&nbsp;<\/strong>connects all&nbsp; touch points for a holistic view of the consumer while&nbsp;<strong>programmatic buying tools&nbsp;<\/strong>make data actionable in real-time to drive ad efficiency and effectiveness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AudienceScience is connected to global inventory and data, owning all of our datacenter hardware and has access to:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ONE TRILLION monthly global desktop&nbsp;impressions&nbsp;via&nbsp;open&nbsp;exchanges<\/li>\n\n\n\n<li>ONE HUNDRED BILLION monthly global video&nbsp;impressions&nbsp;via open exchanges<\/li>\n\n\n\n<li>500 BILLION monthly global mobile impressions&nbsp;via open exchanges<\/li>\n\n\n\n<li>100+ direct super-premium publishers globally with&nbsp;preferred&nbsp;access&nbsp;before open markets and&nbsp;site-side data unavailable&nbsp;in the open&nbsp;marketplace.<\/li>\n\n\n\n<li>1,600+ proprietary user segments covering all categories, from Diaper Shoppers to Bird Owners &amp; specifics like&nbsp;Toyota Camry Lease Owners.<\/li>\n\n\n\n<li>A network of global 3<sup>rd<\/sup>&nbsp;party data providers supporting&nbsp;$100s of millions in user-based buying in non-US regions.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers today see 50-80% of their digital media budgets go to out-of-target and over-frequency impressions, bots and vendor fees. It\u2019s time to stop the waste. AudienceScience\u00ae&nbsp;Helios is the only system that eliminates waste by putting you in control of every display, mobile and video buy, whether it\u2019s through an open exchange, a private exchange or &#8230; <a title=\"MEDIA\" class=\"read-more\" href=\"https:\/\/www.audiencescience.com\/technology\/media\/\" aria-label=\"Read more about MEDIA\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":1531,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1540","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":2,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1540\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1540\/revisions\/1555"}],"up":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/1531"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}