{"id":11,"date":"2022-11-01T08:41:52","date_gmt":"2022-11-01T08:41:52","guid":{"rendered":"https:\/\/www.audiencescience.com\/?page_id=11"},"modified":"2025-06-05T10:42:46","modified_gmt":"2025-06-05T10:42:46","slug":"about","status":"publish","type":"page","link":"https:\/\/www.audiencescience.com\/about\/","title":{"rendered":"About Us &#8211; AudienceScience"},"content":{"rendered":"<div class=\"gb-grid-wrapper gb-grid-wrapper-a8e265b9\">\n<div class=\"gb-grid-column gb-grid-column-68dfcef6\"><div class=\"gb-container gb-container-68dfcef6\">\n\n<figure class=\"gb-block-image gb-block-image-7974cac0\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"71\" class=\"gb-image gb-image-7974cac0\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Audiencescience-logo.png\" alt=\"Audiencescience logo\" title=\"Audiencescience logo\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Audiencescience-logo.png 1000w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Audiencescience-logo-300x21.png 300w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Audiencescience-logo-768x55.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.audiencescience.com\/\">AudienceScience<\/a> is transforming digital advertising from complex to simple, from murky to fully transparent, and from wasteful to extremely efficient, all with the goal of generating the best digital advertising performance for the advertiser, and the consumer.<\/p>\n\n\n\n<p>Our vision is to empower advertisers with innovative and leading technology that gives you complete control of your audience data and your digital media within a transparent, closed-loop system. We\u2019re realizing this vision through AudienceScience<sup>\u00ae<\/sup>&nbsp;Helios, the first SaaS-based Enterprise Advertising Management <\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d47b8eed\"><div class=\"gb-container gb-container-d47b8eed\">\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The AudienceScience System - Driving Ownership and Transparency\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/W9SAaneY394?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<p>System built for the advertiser. AudienceScience<sup>\u00ae<\/sup>&nbsp;Helios provides complete transparency and control allowing you to seamlessly store and analyze online and offline data, build proprietary audiences, target those audiences across display, video and mobile, and all in one closed-loop system.<\/p>\n\n\n\n<p>The result is better performing campaigns and less media waste driven by intelligent audience building and media buying along with best-in-class fraud protection. With global professional services support and a legacy of innovation, AudienceScience empowers large global advertisers to own their data, own their technology, and own their business outcomes.<\/p>\n\n\n\n<p>Management Team<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Management Team<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-34119122\">\n<div class=\"gb-grid-column gb-grid-column-3d2b6b62\"><div class=\"gb-container gb-container-3d2b6b62\">\n\n<figure class=\"gb-block-image gb-block-image-802f18c4\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-802f18c4\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Bill-Gossman-125x125-1.jpg\" alt=\"Bill Gossman\" title=\"Bill Gossman\"\/>\n<figcaption class=\"gb-headline gb-headline-f274fba5 gb-headline-text\"><strong>Bill Gossman<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-b770d3db gb-headline-text\">Chief Executive Officer<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4119387d\"><div class=\"gb-container gb-container-4119387d\">\n\n<figure class=\"gb-block-image gb-block-image-c490c3c6\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-c490c3c6\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Mike-Peralta-125x125-1.jpg\" alt=\"Mike Peralta\" title=\"Mike Peralta\"\/>\n<figcaption class=\"gb-headline gb-headline-ae1f841d gb-headline-text\"><strong>Mike Peralta<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-f72ced05 gb-headline-text\">Chief Strategy Officer<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b49d69bc\"><div class=\"gb-container gb-container-b49d69bc\">\n\n<figure class=\"gb-block-image gb-block-image-f56b34f5\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-f56b34f5\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Basem-Nayfeh-125x125-1.jpg\" alt=\"Basem Nayfeh\" title=\"Basem Nayfeh\"\/>\n<figcaption class=\"gb-headline gb-headline-feea02a3 gb-headline-text\"><strong>Basem Nayfeh<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-2ba6d40e gb-headline-text\">Chief Technology Officer<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7beee939\"><div class=\"gb-container gb-container-7beee939\">\n\n<figure class=\"gb-block-image gb-block-image-0cd4e8a8\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-0cd4e8a8\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Tim-Barnes-125x125-1.png\" alt=\"Tim Barnes\" title=\"Tim Barnes\"\/>\n<figcaption class=\"gb-headline gb-headline-62ceebc4 gb-headline-text\"><strong>Tim Barnes<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-37b6fea3 gb-headline-text\">Chief Product Officer<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a3567add\"><div class=\"gb-container gb-container-a3567add\">\n\n<figure class=\"gb-block-image gb-block-image-69ce5653\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-69ce5653\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/david-de-simone-125x125-1.jpg\" alt=\"David De Smone\" title=\"David De Simone\"\/>\n<figcaption class=\"gb-headline gb-headline-c0da6d3c gb-headline-text\"><strong>David de Simone<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-cab2cbd0 gb-headline-text\">Chief Operating Officer<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2588bc2e\"><div class=\"gb-container gb-container-2588bc2e\">\n\n<figure class=\"gb-block-image gb-block-image-9fdd9190\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-9fdd9190\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/andrew-robinson-125x125-1.jpg\" alt=\"andrew robinson\" title=\"andrew robinson\"\/>\n<figcaption class=\"gb-headline gb-headline-e829bd12 gb-headline-text\"><strong>Andrew Robinson<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-de3d0d5d gb-headline-text\">Senior Vice President of Engineering<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-70464552\"><div class=\"gb-container gb-container-70464552\">\n\n<figure class=\"gb-block-image gb-block-image-2ebd4161\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-2ebd4161\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Natalie-Mazer-125x125-1.jpg\" alt=\"Natalie Mazer\" title=\"Natalie Mazer\"\/>\n<figcaption class=\"gb-headline gb-headline-c546b3d3 gb-headline-text\"><strong>Natalie Mazer<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-999e901d gb-headline-text\">Vice President, ASci Labs<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7d73bc8a\"><div class=\"gb-container gb-container-7d73bc8a\">\n\n<figure class=\"gb-block-image gb-block-image-840a314f\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-840a314f\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Frank-Conrad-125x125-1.png\" alt=\"Frank Conrad\" title=\"Frank Conrad\"\/>\n<figcaption class=\"gb-headline gb-headline-29edaa03 gb-headline-text\"><strong>Frank Conrad<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-fe0fe5bd gb-headline-text\">Vice President, Chief Architect<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-0c862dd3\"><div class=\"gb-container gb-container-0c862dd3\">\n\n<figure class=\"gb-block-image gb-block-image-ce48a39f\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-ce48a39f\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Alan-Koslow1-125x125-1.jpg\" alt=\"Alan Koslow\" title=\"Alan Koslow\"\/>\n<figcaption class=\"gb-headline gb-headline-d964c1b5 gb-headline-text\"><strong>Alan Koslow<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-14432980 gb-headline-text\">General Counsel<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-900d0159\"><div class=\"gb-container gb-container-900d0159\">\n\n<figure class=\"gb-block-image gb-block-image-0efe7d62\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-0efe7d62\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Pawan-Sadarangani1-125x125-1.png\" alt=\"Pawan Sadarangani\" title=\"Pawan Sadarangani1\"\/>\n<figcaption class=\"gb-headline gb-headline-22153b87 gb-headline-text\"><strong>Pawan Sadarangani<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-e995cc9d gb-headline-text\">Managing Director of India Operations<\/p>\n<\/figure>\n\n<\/div><\/div>\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-c2156c2f gb-headline-text\">Board Members<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-551746fc\">\n<div class=\"gb-grid-column gb-grid-column-db5a1f58\"><div class=\"gb-container gb-container-db5a1f58\">\n\n<figure class=\"gb-block-image gb-block-image-d763dc10\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-d763dc10\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Bill-Gossman-125x125-1.jpg\" alt=\"Bill Gossman\" title=\"Bill Gossman\"\/>\n<figcaption class=\"gb-headline gb-headline-18993611 gb-headline-text\"><strong>Bill Gossman<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-67635cf7 gb-headline-text\">Chairman and Chief Executive Officer, AudienceScience<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ce3088f5\"><div class=\"gb-container gb-container-ce3088f5\">\n\n<figure class=\"gb-block-image gb-block-image-05f84ea6\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-05f84ea6\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Bill-Ericson-125x125-1.jpg\" alt=\"Bill Ericson\" title=\"Bill Ericson\"\/>\n<figcaption class=\"gb-headline gb-headline-f1718b2a gb-headline-text\"><strong>Bill Ericson<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-3fea23c3 gb-headline-text\">General Partner, Mohr, Davidow Ventures<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2db3a6fb\"><div class=\"gb-container gb-container-2db3a6fb\">\n\n<figure class=\"gb-block-image gb-block-image-ec93b5a7\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" class=\"gb-image gb-image-ec93b5a7\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Rob-Ward-CLiff-updates.jpg\" alt=\"Rob Ward CLiff\" title=\"Rob Ward CLiff\" srcset=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Rob-Ward-CLiff-updates.jpg 180w, https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Rob-Ward-CLiff-updates-150x150.jpg 150w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/>\n<figcaption class=\"gb-headline gb-headline-ce48c8e2 gb-headline-text\"><strong>Rob Ward<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-3ea2916a gb-headline-text\">Managing Director, Meritech<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a5f32363\"><div class=\"gb-container gb-container-a5f32363\">\n\n<figure class=\"gb-block-image gb-block-image-3229640c\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-3229640c\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/John-Cunningham-125x125-1.jpg\" alt=\"John Cunningham\" title=\"John Cunningham\"\/>\n<figcaption class=\"gb-headline gb-headline-37d820f9 gb-headline-text\"><strong>John Cunningham<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-77b74850 gb-headline-text\">Chairman, Blucora, Inc<\/p>\n<\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-691d3fc4\"><div class=\"gb-container gb-container-691d3fc4\">\n\n<figure class=\"gb-block-image gb-block-image-a9f426cd\"><img loading=\"lazy\" decoding=\"async\" width=\"125\" height=\"125\" class=\"gb-image gb-image-a9f426cd\" src=\"https:\/\/www.audiencescience.com\/wp-content\/uploads\/2025\/06\/Geoffrey-Moore-125x125-1.jpg\" alt=\"Geoffrey Moore\" title=\"Geoffrey Moore\"\/>\n<figcaption class=\"gb-headline gb-headline-441324a2 gb-headline-text\"><strong>Geoffrey Moore<\/strong><\/figcaption>\n\n\n\n<p class=\"gb-headline gb-headline-7e5ab48f gb-headline-text\">Author, Speaker, Advisor<\/p>\n<\/figure>\n\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>System built for the advertiser. AudienceScience\u00ae&nbsp;Helios provides complete transparency and control allowing you to seamlessly store and analyze online and offline data, build proprietary audiences, target those audiences across display, video and mobile, and all in one closed-loop system. The result is better performing campaigns and less media waste driven by intelligent audience building and &#8230; <a title=\"About Us &#8211; AudienceScience\" class=\"read-more\" href=\"https:\/\/www.audiencescience.com\/about\/\" aria-label=\"Read more about About Us &#8211; AudienceScience\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":25,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/pages\/11\/revisions\/1527"}],"wp:attachment":[{"href":"https:\/\/www.audiencescience.com\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}